Uue ka naistele sobiva kirsimaitselise nisuõlu kampaania on pahandanud Uus-Meremaa alkoholijärelvalvet.Eelmisel nädalal turule toodud õlle reklaam soovitab avada uudistoode hommikusöögilauas juhul, kui «shampanjat ei juhtu käepärast olema», kirjutab thaindian.com. Uudistoode sisaldab 5,5 mahuprotsenti alkoholi.
Rahvusliku Sõltuvushäirete Keskuse direktor Doug Sellman ütles, et õlle selline turundamine on täiesti vastutustundetu trikk tervise ja sõltuvushäirete vaatenurgast, sest see muudab patoloogilist käitumist normaalseks.
Kesvamärjukese turule toonud õlletehas teatas, et ei soovi soodustada vastutustundetut käitumist.
(Postimees)
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